I’m pretty indifferent to make up, but when I find products that really works for me, I’m very loyal. I spend a maximum of five minutes putting my face on every morning (and after a gym session), which means I don’t have the time or patience to mess around.

I work as the editor of the Swedish daily newspaper Aftonbladet’s Sunday magazine and whenever I need to have my photograph taken I rarely use a make up artist, I prefer to do my own make up and hair. Not that I don’t appreciate to be pampered, but after being in the hands of a professional, I usually do not recognize myself. An eye shadow which is too dark makes me look stern and naughty (but not in Fifty Shades of Grey-way) and a deep red lipstick brings out the bitch in me and makes me look at least ten years older.

So how do I turn from drab to fab in just minutes? Well, like this:

1. Here I am without makeup, except for an inexpensive lip balm from Nivea.

2. The base! The only difference from the previous photo is spelled Dream wonder nude in the Natural Beige (No. 22). The new and brilliant foundation from Maybelline removes the red skin tone and is also extremely easy to apply.

3. Ready! You’re thinking: ”How is it possible?”, right? Well, after applying the foundation I brush a little pink blush on my cheeks, Touch of Radiance, nuance Rosy Blush (No. 20), Lumene. On the lashes I use Great Lash Mascara in the color Very Black, Maybelline, and finish the whole thing off with Long last lipstick, in Berry Berry, Clinique. It does not even take five minutes to do my super easy routine. Easy peasy, that is. I should add that I’m lit up by my daughter’s fantastic make up mirror which has professional lighting, so I am not quite as shimmering in real life. I also must apologize for the same daughter’s unmade bed in the background.

This foundation is fantastically light and easy to apply. Just dab it on with you fingers, you don’t need to worry about it going pancake on you. Neither does it end up in your wrinkles, which is much appreciated at my age. Photo: Maybelline.

Lumenes products are very affordable and of good quality. Photo: Lumene.

Clinique’s lipsticks are favorites in my make up-bag, since when I worked as a flight attendant for SAS and had the opportunity to purchase them tax free. As you can see, it is my only luxury item. Photo: Clinique.

Through work I get to try many mascaras, but always return to this classic from Maybelline. Photo: Kicks.

Tada! The images have no filter and have not been photoshopped or edited in any way. They are taken with my iPhone 5. A special thank you to my daughter Freja’s make up mirror, though.